DDDStudio
Strategic landing pages designed to guide
users and support real business goals.
We’re Not Just Designing Pages
We’re On Your Side of the Table
Landing Page Design for Founders & Small Teams
Design · Direction · Decisions
ABOUT
Hi! Im Essen Yeoh, a landing page designer focused on clarity, structure, and thoughtful decision-making.
I work with founders and small teams who need direction not just decoration for their landing pages.
I work under DDDStudio, a personal design practice built around three principles:
Design, Direction, and Decisions.
These principles guide how I approach every page from messaging to structure to layout choices.
DDD Studio is currently a solo practice, shaped through concept projects, redesign work, and selected collaborations.
Each project is a step toward refining both the craft and the process.
Why Many Landing Pages Fail？
Most landing pages don’t fail because of design quality they fail because clarity is missing.
Unclear Message
Visitors can’t quickly understand what the page is offering or why it matters.
Weak Structure
The content feels scattered, making it hard to know what to read or do next.
No Clear Next Step
Even interested users aren’t guided toward a specific action.
A More Deliberate Approach
to Landing Page Design
My approach focuses on clarity, intent, and decisions that support the page’s goal.
1
Clear Messaging
I help shape the message so visitors understand the value within seconds.
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2
Focused Structure
Each section is designed to support the next, creating a natural flow.
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3
Intentional Decisions
Design choices are made with purpose — not trends or assumptions.
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Concept projects and redesign exercises
focused on clarity and conversion thinking.
I’m currently building my portfolio through concept landing pages and redesign practice.
Each project is based on real-world scenarios, with clear goals and documented design decisions.
How I Can Help
Landing page design for services and products
Hero section and page structure refinement
Messaging clarity and layout direction
Redesigns of existing landing pages
How It Works
Understand
We talk through your business, audience, and goals.
Design
I design the page structure and layout with clear direction and intent.
Refine
We review, adjust, and refine the page together.
Let’s Build This Together
If you value clear thinking, collaboration, and thoughtful design, I’d love to hear about your project.
Not sure where your page is going? Let’s talk.
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DDDStudio
Design · Direction · Decisions
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